Is wine just the liquid in the bottle or is there more to it?
There are two opposing schools of thought here - and all points in between.
For those of a purist nature, it's all about the liquid in the bottle; by contrast, behavioural economists will tell you that context and heuristics are at least as important as what we drink.
How you feel about the idea of Decanting Club's wine-in-pouches proposition will perhaps depend on whether you prefer iTunes to vinyl.
If you like the feel of vinyl, its rituals and familiar inconveniences, then wine in full-sized bottles with the awkwardness and sensuality of popping corks is likely to be your thing and you may find a pouch of wine lacks a certain sense of occasion, even if the name consciously evokes instant heritage and a more genteel age.
Clip do Monte da Vaia, Loureiro, Vinho Verde sadly, this was oxidised, but it gives the impression of having been a typical Vinho Verde
Adalia Valpolicella fresh cherry fruit; light, pleasantly juicy and gluggable - but here too there is a slight hint of taint, VA perhaps?