Hallowed Ground styles itself as an exclusive membership club created by Amelia Jukes and Elodie Cameron championing premium boutique Australian and New Zealand wineries in the UK.
Austria - well-made, cool-climate wines with precision and purity made in low volumes with a focus on increasing quality and pricing.
By contrast, Australia's reputation is often as a volume producer of highly discounted warm-climate supermarket plonk - but with pockets of excellence and a cool-climate backlash going on, it's not an easy place to characterise.
However, there is clearly something of a synergy here as Amelia is also Mrs Matthew Jukes - he of the 100 Best Australian Wines - so presumably she has at least a bit of an inside track there.
I was not able to make the trade event during the day, but Amelia kindly invited me to masquerade as a Punter and come along to evening event as a guest; set in a private members club, the general style of Hallowed Ground's members seems to be smart, chic and aspirational, so I fitted right in.
On the way there, the twitter buzz was all about Te Whara Ra, the Pinots in general and a NV Flamma Sparkling Shiraz, so with limited time, I made a note to try these plus whatever else I could get to.
The NZ style of Pinots here was overwhelmingly in favour of elegance, fruit and prettiness (which I have still to learn to love) rather than my preferred Burgundian earthiness; but with prices generally in the high teens to mid-thirties, these are by no means everyday wines and expectations are raised accordingly.
The overall impression of the wines is one of elegance, balance and precision, European-style food-friendliness and a sense of classic traditions given a modern edge.
Te Whara Ra, Marlborough
Sauvignon Blanc 2011 (£18.20) aromatic and herbaceous in the typical Marlborough style; crisp, deft and really precise. Very Good.
Toru 2011 Gew/Ries/PG (£18.00) mouthwateringly citrus with good minerality; precise and structured. Very Good Indeed.
Pinot Noir 2011 (£31.00) Soft red fruits, savouriness, elegant.
Syrah 2010 (£28.50) chocolatey texture with aromas of Christmas spice and orange peel - beautifully elegant. Very Good.
Surveyor Thomson, Central Otago
Pinot Noir 2009 (£27.60) red soft fruits, smooth texture. Precise and correct.
clos Clare, Clare Valley
Watervale Riesling 2012 (£23.70) ripe citrus and rounded acidity, savouriness rather than minerality, long palate and persistent finish. Good.
Fox Gordon, Adelaide Hills / Barossa Valley
Princess Fiano 2011, Adelaide Hills (£17.60) soft and mouthfilling, long palate. Very Good.
Abby Viognier 2010 (£17.30) lovely soft peachy texture with ripe fruit and hints of hazelnut. Good.
Ocean Eight, Mornington Peninsula
Pinot Noir 2010 (£29.45) pale in the glass, oaky spice on the nose, soft with good fruit on the palate. Well balanced.
The Aylward Reserve Pinot Noir 2008 (£49.85) pale in the glass, toasty nose, soft yet concentrated palate with red fruit and oaky spice. Persistent and long.
The Paringa Pinot Noir 2008 (£88.65) amazingly concentrated and mouthfilling, complex and intense. Very Good Indeed.
Lake Breeze, Langhorne Creek
Bullant Merlot Cambernet / Merlot (£16.65) pure fruit, cassis, mint and plum. Good.
Bullant Shiraz 2010 (£16.65) dark fruit, coffee and spice; mouthfilling and dense, good grip. Good.
Bernoota Cabernet / Shiraz 2009 (£23.25) dense and inky with a lovely, muscular texture. Very Good.
Cabernet Sauvignon 2009 (£23.90) blackcurrant fruit and minty pencil shavings; soft, mouthfilling tannins with firm grip. Very Good.
Ulithorne Wines, McLaren Vale
Frux Frugis Shiraz 2008 (£31.30) dense and concentrated dark fruit, elegant and precise.
Paternus Shiraz/Cabernet (£36.84) has more Cab grip, density, muscularity and mintiness. Very Good.
Flamma Sparkling Shiraz NV (£36.80) single-vineyard wine with 10 vintages blended in a solera-system and bottle fermented; a bit bonkers then. Crisp, precise and yeasty with Shiraz weightiness.
I seem to have been handing out ticks very liberally at this tasting - that's partly a reflection of the prices here, but quality is also consistently high and I do feel there is a Hallowed Ground "House Style", which I rather like.
In general, the stand-out producers for me were Lake Breeze and Te Whare Ra and whilst there were some impressive price tags (and wines), if I had to pick a single wine that made my night, it was actually the poised, aromatic white blend Toru from Te Whare Ra.
Hallowed Ground - website, twitter