Whisky quarterly is a new publication edited by writer and photographer Colin Hampden-White.
The glossy magazine aims to reach enthusiasts and connoisseurs alike whilst still providing a good read for those who don't drink whisky.
A few decades ago, virtually all whisky was blended into homogenous brands and there was no interest in the underlying constituent single malts, so a periodical on the subject would have been unthinkable, not to say somewhat pointless and dull.
Today, the first edition covers whiskies from Japan, Tasmania and Texas - and Colin's eye as a photographer means that it is also gorgeous to look at.
There are articles on off-the-beaten track distilleries, plus recommendations of interesting whiskies to look out for, some not generally available.
With its high production values and double-figure price, Whisky Quarterly is clearly aimed at a more affluent market with a certain level of disposable income - and the time / energy to hunt out the rare bottles available only at auction. However, not all the whiskies mentioned are expensive, and the cheapest is just £19.95.
And given that single malts have only recently come into fashion, even the more expensive bottles are arguably much better value than certain trophy wines.
£10, available by subscription only.
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