Sommelier and all-round charismatic bon viveur Donald Edwards informs me that Soave is grown on volcanic soils, which add to the elegance, precision and linear minerality of the wine.
Soave is Italy's answer to basic white Burgundy; a neutral, medium-bodied, orchard-fruited, lemony white wine with the versatility to accompany a wide range of foods.
Soave was once a best-seller of Italian wines; now eclipsed by the ubiquitous pub white Pinot Grigio, it is making something of a comeback.
Put another way, now is a good time to buy Soave, since quality is ahead of general recognition and therefore pricing.
Tesco Finest Soave Classico Superiore (£7.50, Tesco)