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Wednesday, 27 November 2013

Marks & Spencer - Beaujolais nouveau re-booted‏

A review of Marks & Spencer's Beaujolais Nouveau 2013

I think I need a re-booty
Freeek!, George Michael

If you are old enough to remember when Beaujolais nouveau was the height of middle-class dinner party fashion, then you probably still have some deeley-boppers and a pair of day-glo socks lurking in a drawer somewhere next to a copy of Smash Hits.

So-out-it's-in, Beaujolais nouveau is now "doing a sherry" - making a comeback with a revived image for a new generation, just as George Michael turned his back on the teenage pop of Wham! to re-cast himself as a solo white funkster-cum-balladeer.

This M&S Beaujolais nouveau, released in accordance with tradition on November 21st, is packaged in a lightweight, recyclable PET bottle and is shipped by rail to the UK for a lower environmental footprint.

So far, so eco-friendly and new-millenium.

The wine itself is lovely textbook Beaujolais nouveau - gluggable pure ripe cherry fruit, just a hint of vegetal funk and a lovely poise and balance; really classy and enjoyable.

With a sharp, food-friendly acidity, it will match well with autumnal game dishes.

£7.49 from Marks & Spencer; provided for review.

Other related articles
Beaujolais and Beyond
Jamie Goode's review

Marks and Spencer - website, twitter

Main image credit: http://www.hellomagazine.com/imagenes/news-in-pics/2002/02/28//george.jpg

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