January is not the cheeriest of months, so you can respond in one of two ways - a complete detox, including, should you choose, the forsaking not just of meat but all animal products.
Or you can cheer yourself up with some something indulgent, like a ripe and warming southern-hemisphere wine.
With this Truly Irrestistible Malbec, The Co-op enables you to do both at once.
The Co-operative Truly Irresistible Bio Bio Malbec 2015 (£6.99) big, bold spicy yet classy Chilean red - screwcapped and drinking beautifully. Made from Argentina's signature Malbec, it is dark purple; dark fruits, complex oaky spice and cigar box; ripe elderberries, bramble fruit and black cherries with roasted spices, freshness and supple tannins.
Poised, balanced and adept.
Match with roasted spiced aubergine - or at other times of the year, a juicy steak.