Decanting Club

“The two things that really drew me to vinyl were the expense and the inconvenience.”

Two wines from Decanting Club

Is wine just the liquid in the bottle or is there more to it?

There are two opposing schools of thought here - and all points in between.

For those of a purist nature, it's all about the liquid in the bottle; by contrast, behavioural economists will tell you that context and heuristics are at least as important as what we drink.

How you feel about the idea of Decanting Club's wine-in-pouches proposition will perhaps depend on whether you prefer iTunes to vinyl.

If you like the feel of vinyl, its rituals and familiar inconveniences, then wine in full-sized bottles with the awkwardness and sensuality of popping corks is likely to be your thing and you may find a pouch of wine lacks a certain sense of occasion, even if the name consciously evokes instant heritage and a more genteel age.

Clip do Monte da Vaia, Loureiro, Vinho Verde sadly, this was oxidised, but it gives the impression of having been a typical Vinho Verde

Adalia Valpolicella fresh cherry fruit; light, pleasantly juicy and gluggable - but here too there is a slight hint of taint, VA perhaps?

Cartoon from: http://www.newyorker.com/cartoon/a19180