Most places in the world make rosé; but Provence is the benchmark in the same way that Champagne sets the standard for sparkling wines.
Rosé is fast catching up with Champagne as a beautifully-presented aspirational drink that commands something of a premium. Unlike Champagne, rosé does not involve an elaborate production method and is relatively quick to make, so it has been easy to increase production in line with rising demand.
Provence rosés are typically pale and elegant in what has become perhaps the most-emulated style.
Both these wines exemplify all that the UK loves about rosé from Provence in the South of France: delicious, approachable and easy to drink, but with complexity of flavour, refinement and a winemaking pedigree that comes from centuries of winemaking at the highest level.