"It's Ma'am as in ham, not Marm as in palm," says Helena Bonham Carter as The Queen in The King's Speech.
Her Maj is 90 this year and to celebrate, the Co-op has created a beer as British as jam sandwiches, bunting and a rained-out street party.
A light golden ale, it is citrussy, malty and rich with sweet caramel and mixed-fruit flavours.
Match with meat pies, picnic food or toad-in-the-hole.
Adorned with a Union Jack and silhouette of our longest-serving monarch, the label is topped off appropriately with a golden crown.
Happy birthday Ma'am.
£1.99 or three for £5 and available only during May and June 2016; provided for review.
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